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| Search Engine Optimization Glossary of Terms |
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A
- Absolute Link -specifies a transfer protocol, domain name, and most commonly, a file name ex. <a href="http://www.seo-in-motion.com">www.seo-in-motion.com</a>.
- AdSense - Google Adsense is a speedy and non- complicated way for website publishers, big and small, to show relevant Google Ads on their sites and gain profit.
- AdWords - Google’s PPC (Pay per Click)- based advertising.
- Algorithm -an operational programming code that ascertains how search engines index content and show the results to its users.
- ALT Attribute -designed to be an alternative text description for web page graphics content.
- Anchor Text - alternate texts correlated with an image that is displayed when a site visitor hovers the mouse over the image. It reveals what the image is for or about.
- Automated submission - refers to the actual text for a hyperlink which points out to another webpage or website.
B
- Back Link - also known as inbound links, these are links which lead back to a website.
- Bait and Switch - a spam technique when employed as a method of SEO, it is characterized by creating an optimized page, submitting it to search engines or directories, and then replaces it with a regular page after it is indexed.
- Banned - an SEO term referring to a site which has been blocked from appearing in search engine results due to certain search engine terms violation.
- Bidding - refers to the process of placing a bid price which an advertiser is willing to pay for a pay-per-click ad.
- Black hat SEO - methods or techniques of optimization which are in violation of search engine guidelines.
- Blog - short for weblog, this virtual niche plays the role of an online journal with entries made on a regular basis. It could be personal or commercial in nature.
- Broken link - or a dead link is a link which does not lead to a web page on the internet.
C
- Call to action - refers to the text used in advertising to persuade or encourage a site visitor to fulfill an action as suggested by the advertiser.
- Clickthrough - the actual clicking of an ad element causing a redirect to another web page
- Clickthrough Rate - the rate, shown in percentage, that represents the number of people who view a link against the number of people who actually click the link.
- Cloaking - a black hat SEO method which involves presenting an optimized page to search engine crawlers other than the regular page that visitors actually see for the purpose of getting higher rankings.
- Content Integration - ads which are integrated into an editorial content or put in a special context on the page.
- Conversion - the process of turning site visitors into actual buyers or active participants in a site activity like online surveys or signing- up for a newsletter.
- Clustering - a process that search engines use to cite multiple web pages from a single domain in results query.
- Crawler - also called web crawlers, search engine robots, spider, spider bots, are programs which search engines use to crawl web pages for indexing.
D
- Deep submitting -
- De-listing - typically resulting from a violation of search engines guidelines, it is the process of removing a web page or domain from search engines index.
- Directory - a classified list or an organized collection of websites on the Internet. The list is usually categorized and contains a short description of the site entries making it easier for the general online public to know what a site is about .
- Doorway Page - is a keyword- rich page specifically created to be fed to search engines for higher rankings but not necessarily to be of better use to site visitors. It is also a black hat SEO technique.
- Drill Down - pertains to the act of clicking through categories and subcategories to get to specific topics.
- Dynamic Rotation - the process of delivering ads on a rotating and random basis. It displays the ads on different pages of the site allowing users to view a multitude of ads.
- Dynamic Page - webpages that are updated or refreshed on a regular basis with the use of a content management system.
E
- Error page - a web page which displays an error message such as "File not Found".
- Exact Match - another form of keyword matching wherein the search query should be specifically the same as the advertisement keyword.
- Exclusive Advertising - an agreement between search engines and advertisers to purchase all inventory on a particular page or for selected keywords.
F
- Floating ads - ads which appear inside the main browser window above a page’s regular content, seemingly "floating" on top of the page.
- Forums - an online community where members/ users exchange information through postings. These postings may be messages, articles, news items, etc.
- Frames - an html code which permits several web pages to be shown simultaneously.
- Frequency - the number of times an ad is displayed on the same browser in a particular session or time frame.
G
- Geo- targeting - ads which are displayed based on geographic location, specifically targeting countries, states, cities, and/or suburbs.
- Google analytics - a free web analytics tool which provide information about Internet users’ behavior when visiting a site. It can track site activities, page views, time spent on pages, bounce rates, among other useful data.
- Google bombing - another method of black hat SEO whereby a group of sites like blogs or forums join forces and use consistent anchor text when referencing a particular subject.
- Googlebot - is a program used by Google to collect information from the web to create a searchable index for the purpose of the Google search engine.
- Google Supplemental Results Pages - Google’s secondary database which contains pages classified by Google’s algorithm to be of less importance or deemed suspicious.
H
- Hallway page - a page that contains the host of pages which webmasters would like the search engine spiders to find.
- Header tag - an html tag, typically keyword- rich, which is used for headings and subheadings.
- Hidden text - texts which are “cloaked” from humans visitors by having the same color as the web page it is in, these texts are only intended for search engine crawlers.
- Hits - a download of a file from a web server.
- Hubs - a variety of centralized websites which typically contains highly- focused content and are generally linked to many relevant Authority sites.
- Hyperlink - a series of texts or an image that, when clicked, leads the user to a separate page location or site. These links are shown as URLs.
- Html
I
- Inbound Link - links which lead back Internet users back to your site from other sites other than your own.
- Impression - the number of instances wherein an ad is shown to users by search engines.
- Index - a database used by search engines to store textual content from webpages or sites that their spiders visit.
- Internal link - a hypertext link which takes the user to another page within the same site. It also serves as a good navigation for site visitors.
J
- Jump page ad - a microsite which could be accessed by clicking an image like a button or a banner ad.
- junk pages- pages which contain useless content that only exist to impress search engines with keyword- rich pages.
K
- Key phrase - a phrase composed of a series of keywords.
- Keyword - a highly descriptive word which search engines employ to seek out relevant webpages or sites.
- Keyword density - the number of times that a keyword is displayed on a given page.
- Keyword research - identifying and compiling the words or phrases that people type in search engines to seek out something over the Internet.
- Keyword popularity - times of searches done by Internet users of a certain keyword given within a given period of time.
- Keyword stuffing - injecting uncalled for numbers of keywords into the page content and the HTML whereby compromising the meaning and function of a webpage generally as a means to getting higher ranking from search engines.
- Keyword- rich - page copies which are full of quality keywords that fit right into the content instead of putting meaningless words to boost page rankings.
L
- Landing page - a webpage where users are lead when they click on a banner ad, an image representing an online ad or a domain, or organic search listing.
- Link bait - a relevant or useful page content that persuades Internet users to access it.
- Link- building - sites on the Internet that contain very many uncategorized links and are specifically created to have as many links as possible irregardless of the quality of sites it links to.
- Link farm
- Link popularity - pertains to the amount of inbound links and the quality of those links to promote good page ranking.
- Link validator - a program which crawls a website for the specific purpose of scanning for broken links and making a report about it.
- Log file - information stored on a server which may include data like search terms used by online visitors in search engines.
M
- Manual submission - the process of submitting a website manually to search engines as opposed to doing it via an automated submission tool or service.
- Meta description - an HTML tag which describes what is in a given page.
- Meta keyword - an HTML tag which contains the list of keywords on a given page.
- Meta tag - pieces of information, such as the page title and description, list of keywords, authors info, among others, imbedded in the html and that may be viewed on the page source but not on the webpage itself .
- Meta tag stuffing - a Black Hat SEO technique characterized by repeating keywords in the meta tags.
N
- Negative SEO - the process of demoting a webpage or a website from SERPs.
- Negative keywords - a form of keyword matching which allows Google Adwords advertisers to specify search words which they want to be disassociated with.
- Nofollow - an HTML attribute which is used to prevent a link from passing link authority.
O
- On-page optimization
- Outbound link -hyperlinks which, when clicked, take an Internet user to another website.
- Organic search results - unpaid/ algorithmic search engine listings typically classified by relevancy, most commonly based on page content, link popularity, and usage data.
P
- Page rank - a weighted form of page popularity used by Google to determine a webpage or site’s importance.
- Paid inclusion - the act of paying a search engine to have a webpage or site included in that search engine’s index.
- Pay- per- click (PPC) - an Internet marketing method wherein advertisers are only liable for payment of an advertising space when their ad is clicked. An example of this is Google’s AdWords.
- Portal - an Internet site which provides access to information about a given subject on the web.
Q
- Query - keyword/s or phrase/s which Internet users type in on search engines when they make an inquiry.
- Quality link- links from trusted and relevant sites. These links are typically hard to acquire because of the value it brings to a site.
R
- Ranking - the placement of a webpage or site on a search engine’s results page.
- Reciprocal linking - a process of exchanging links between consenting websites.
- Relevance - the measurement of how useful and/ or interesting a given webpage or site would be to an Internet user based on the search word/ key phrase he typed in.
- Robots.txt - an HTML tag placed on the source of a webpage which directs search engine spiders which files to crawl on or not.
- ROI - return of investment or profit.
S
- Search engine - a website which allows users to search for items such as products, services, items, places, to name a few, by typing in a word/s or phrase/s in a given space, called a search bar, and gives out a list of webpages/ sites related to the topic as provided for by the user.
- SEO - an acronym for search engine optimization. The process of making a webpage or website search engine- friendly.
- SERP - an acronym for search engine results page. A space or webpage containing a list of related webpages/ websites provided by search engines based on what users search for.
- Spam - unsolicited and often commercial automated email messages.
- Spamdexing - the use of negative optimization tactics to achieve high search engine rankings.
- Spider - or spiderbot, bot, search engine robot, or crawlers are programs devised and used by search engines to collect data, in an automated process, all across the world wide web for indexing.
- Search bar - a given space within a search engine where users type in a keyword or keyphrase to solicit information about a specific subject.
T
- Target audience - the group of people or market in which advertisers such as providers or suppliers want to reach and sell their products and/ or services to.
- Technorati - a search engine specifically created for blogs.
- Title tag - a meta tag which contains the title of a webpage.
- Three- way linking - a link exchange method wherein three separate individual websites are linked with each other.
U
- Unethical SEO - search engine optimization tactics or methods which are in violation of search engine’s TOS, terms or service, and therefore puts a website at risk of being penalized or banned when used.
- URL - an acronym for uniform resource locator. The unique address of each and every website which specifically identifies it among all the others.
V
- Visibility - the measurement of how good the position of a website is in the search engines results pages based on keyword or keyphrase searches.
- Vertical search - a search service that is focused on a specific field, a specific type of information, or a specific information format.
W
- Webmaster - a professional who handles the operation, management, and maintenance of a website.
- White hat SEO - search engine optimization techniques which abide by the guidelines of search engines.
- Wordpress - a popular open source web publishing system or content management system typically used as a blogging platform system.
- Wordtracker - a paid keyword research tool.
- Webpage - a virtual space, typically belonging to a website, containing information, in the form of texts or images, about a given topic or subject.
- Website
X
- Xml - an acronym for extensible mark-up language, a highly- adaptable text format which is used to format or syndicate information using technologies like RSS feeds easier.
- Xml feeds- a type of paid inclusion whereby a search engine is fed with data about an advertisers webpage through xml as opposes to getting that same information via crawling the actual pages.
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